xSquare Web Studio · Singapore · since 2008
Websites built to be found.
Design, build, search and long-term care for SG businesses whose current site has stopped pulling its weight. No layers, no handoffs, no surprises.
Work
Built, shipped, still running.
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Chinatown.sg
Search visibility, content and ongoing care for Singapore’s Chinatown district portal, run as a long-term engagement.
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Five Footway Festival
Bilingual event microsite for the Chinatown Business Association’s Five Footway Festival, a street festival in Singapore’s Chinatown.
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Ardo
Website design and build for a healthcare distribution business serving Singapore.
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Sage Clinical Services + Sage Health Care
Website design, build and ongoing care for Sage Clinical Services; IT consultancy for its sister company, Sage Health Care.
Services
Search, traditional and AI.
Your customers start in two places now: Google, and AI answers. We optimise for both, because ranking on one while invisible to the other leaves half the room.
Traditional SEO
- Technical foundation and Core Web Vitals
- Keyword research and content strategy
- Google Business Profile and local citations
- Search Console monitoring and reporting
AI SEO
- Visibility in AI answers and overviews
- Structured content built for citations
- Entity recognition and brand presence
- Content written to be quoted
Also under our roof: dependable, unglamorous IT. Support and consultancy for SMB teams, with licensing for Google Workspace, Microsoft 365, Kaspersky, Adobe and Fortinet.
Web Design and Build
Fast, clean sites designed for the person deciding, not for design awards. Built in the browser; what you review is what ships.
SEO Content Writing
Written to rank, written to be quoted, and written to still read like a human wrote it for one.
Ongoing Care and Hosting
Updates, monitoring, hosting and fixes, monthly. A site is not a launch; it is a tenancy.
Fast. Indexed. Cited. Cared for.
The four things we promise about every site we ship, including this one. Check them; this page is the proof.
Process
Straight lines, no surprises.
Every project runs the same route. You always know where it is, what comes next and what it costs.
Discovery brief
One conversation about your business, your customers and where the current site falls short. We come back with a written brief and a fixed quote.
Design and build
Designed in the browser, reviewed at real speed on your own phone. One revision round is budgeted; we rarely need it.
Launch, handed over clean
Search Console connected, analytics running, sitemap submitted, vitals verified. Done means indexed and performing, not just live.
Ongoing care
Most clients stay after launch: updates, monitoring, content. A website is not a one-time project. Neither is a business.
Clients
What clients say
“The experience dealing with xSquare is both direct and honest. It’s these attributes that I found lacking in most companies these days!”
“The nearly 7 years experience with you has been a smooth journey. Your professionalism have managed to bring up our IT infrastructure capable to support our operations.”
Brief us
Tell us about your project.
Fill in what you can. We reply within one business day, and we will tell you honestly if we are not the right fit.