Studio
Two people, since 2008.
xSquare is a small Singapore studio run by the two people who do the work. No account layer, no juniors learning on your project, no handoffs. You talk to the people building your site.
Wei Chun and Hua Fen founded xSquare in 2008 and still run it themselves.
That is the whole pitch, really. Most agencies grow by adding layers between you and the person doing the work. We did not. When you hire xSquare, you get the two people whose names are on the door, who have shipped websites and run IT for Singapore businesses for over fifteen years, and who will still be here when you need something changed next year.
We work across manufacturing, engineering, education, retail, physiotherapy, accounting and distribution — the real businesses that keep the country running, not the ones that win design awards. We are honest about scope, quiet about our own cleverness, and we would rather tell you we are not the right fit than take a project we cannot do well.
How we think about the work.
The site is the proof
If we cannot ship our own site fast, accessible and properly indexed, no client should believe we will ship theirs that way. This one is the evidence.
Show, don’t tell
Outcomes carry the argument. We would rather point at working sites than write adjectives about ourselves.
Every section earns its place
No filler. The shorter the site, the stronger it is — a rule we hold ourselves to as much as we hold it for you.